We used segmented revenue growth strategies across our business in a way that varied by market type. And we aligned our employee incentives accordingly. In emerging markets, we focused primarily on increasing volume, keeping our beverages affordable and strengthening the foundation of our future success. In developing markets, we struck a balance between volume and pricing.
Marketing Coca Cola Marketing Strategy The marketing strategy of Coca Cola is a mix of three important elements — affordable prices, worldwide accessibility and great consumer connection.
The brand is present across more than nations and is sold in packets of various sizes. The products are priced competitively because of the heavy competition in the soda industry. Its bottling partners manufacture, package, merchandise and distribute the final branded beverages to its customers and vending partners.
The vendors then sell its products to the consumers. Among the large number of customers of Coca Cola are restaurants, movie theaters, amusement parks and similar other small and big customers. Traditionally, the soda brand has marketed itself as a brand for the youth. Marketing provides some key advantages to any brand and does not just serve to drive sales high but achieves a long term purpose too.
The Coca Cola icon can be recognized easily throughout the world on Coca Cola bottles and throughout its ads. Its packaging style has kept changing with time and now it is served in stylish bottles and plastic packets throughout the globe.
Its products are positioned as flavored non alcoholic drinks for the youth. The target market of Coca Cola mainly consists of people in the age group. It is also among top twenty companies globally in terms of marketing expenses. Since always the brand has spent a lot on marketing and advertising.
Its advertising has always been creative and innovative. Now, in the 21st century, the brand has focused on its global branding as one brand. Instead of branding its products separately, the brand has brought all its products together in its ads.
This strategy is like moving into a new era for Coca Cola. The soda giant uses both traditional and digital channels to reach its target market. Apart from print and TV ads, the brand is also using social media for striking deeper connections. You Tube has more than videos uploaded by the soda brand.
These videos are in several languages which reflects the market size of Coca Cola. It is an era of customer service and more and more focus has to be on being customer oriented. Engaging the customers deeper required a better strategy that could touch their emotions and strengthen the global image of the Coca Cola brand.
For this reason, it was essential that Coca Cola focused on a strategy that could bolster its identity of a brand for the youth.
Coca Cola is trying to penetrate the global market deeper. Coca Cola is everywhere in the lives of the millennial partnering their young moments of joy and the new ad campaign just tries to strengthen the bond between the two.
However, the one brand strategy is also targeted at retaining the old values of Coca Cola. The sales could again climb and for that it was essential that Coca Cola reappeared on the horizon with all its might. Moreover, having a concrete image globally could provide some bigger advantages in the long term.
The income and purchasing power as well as size of the middle class has increased significantly. The pricing strategy of Coca Cola is meant to combat the heavy competition in the market. So, Coca Cola has priced its products competitively against these competing brands and their products.Coca Cola’s Global Marketing Strategy Coca cola, being the world’s largest manufacturer of non-alcoholic beverages, is certainly well aware of global marketing.
It operates in countries and is one of the most recognizable brands throughout whole world. Coca-Cola was invented and first marketed in , followed by Pepsi Cola in Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia.
Coca Cola is famous for its worldwide rating and popularity as its products are sold to over counties, while major competitors only sell in some countries, placing Coca Cola . Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event in Paris, said the strategy extends the equity and iconic appeal of the world’s No.
1 beverage brand to Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life. The Marketing Review, , 3, metin2sell.com Demetris Vrontis1 and Iain Sharp2 Manchester Metropolitan University Business School and Legal and General The Strategic Positioning of Coca-Cola in their Global Marketing Operation Examines how Coca-Cola has strategically positioned it self within the world’s soft drinks market.
Coca cola is among the leading and best selling brands across the world and it has some of the best marketing strategies. Emerging brands should emulate and even surpass the efforts and success achieved by Coca Cola Company and they will achieve their .